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Case Study: BNT Sales Agency Limited

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 “Before buying software, I did my homework. For every question or need I had, dynaMACS had a solution.”

Wade Wohlford, President / Welding Specialist
BNT Sales Agency

BNT_Sales_Agency_LogoClient Challenge

Spreadsheets used to be the rudimentary but necessary tool for BNT Sales Agency to track agency performance. The utilitarian process was time-consuming and limiting, showing only basic information. BNT needed more: the ability to see in-depth, organized sales and commission information.

When Wade Wohlford, President of BNT Sales Agency, saw a demonstration of dynaMACS at a trade show, he saw a world of opportunity; a wealth of sales and commission data at his disposal anytime – and the ability to see the agency in ways never before possible.




BNT_Sales_Agency_StatisticsdynaMACS Solutions

“I did my homework, comparing various brands of software. For every question or need I had, dynaMACS had a solution,” Wohlford says.

dynaMACS combines sales and commission information for all manufacturers, customers and sales reps in one database. Sortable, filterable data enables Wohlford and his team to see exactly the information they need, in the ways they want to see it.

With the ability to view data, sorted by manufacturer, customer or sales rep – and much more, “I can look at a quick snapshot of customer and manufacturer numbers, or analyze in-depth data,” he says. Wohlford sees which territories are up or down, “We can identify which product lines to focus on.”

Wohlford says he also looks at year-over-year data, comparing this year to last for a full understanding of agency performance.

When it comes to analyzing sales, paying reps and tracking commissions, dynaMACS went beyond meeting BNT Sales Agency’s individual and specific needs. It changed the way agency operates.

Case Study: Pacesetter Sales & Associates

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 “The savings in overhead costs is astronomical. eSi reduced  data entry time from hours to minutes, and saved us from having to hire another administrative resource.”

Craig Lindsay, CPMR, President
Pacesetter Sales & Associates

PacesetterSalesAssociates_LogoClient Challenge

As Pacesetter Sales & Associates watched business continue to grow, it also saw overhead costs rise, as thousands of sales invoices poured in from factories each month and data entry consumed a significant amount of time. It got to the point where the agency was going to have to hire another administrative person just to keep up. “We don’t have room for high overhead costs,” said Craig Lindsay, CPMR and President of Pacesetter Sales & Associates.

Pacesetter_StatisticsdynaMACS Solution

Pacesetter turned to dynaMACS and its eSi module, which provides the ability to import sales and commission data electronically from factories, thus eliminating much of the agency’s data entry – and the need for that second resource. “Simply put, it’s been a huge time- and cost-saver,” says Office Administrator Debbie Lindsay.

“When we bring on a new manufacturer, we make it a requirement that they send data electronically. We feel it’s that important,” adds Craig. The discussion impresses principals and positions Pacesetter as a technically competent and progressive firm. More than half of Pacesetter’s factories now send sales information electronically.

For field sales reps, the sales analysis reports are invaluable, helping them stay on top of activity in their territory and making them more proactive salespeople. In particular, Debbie says they rely heavily on a report sorted by manufacturer sales for each salesman.

As it turns out, it’s not only the sales agency who is benefiting from the comprehensive reports – manufacturers and customers are as well. They get better service and the agency shares detailed sales data with them. “Many principals don’t have a good reporting mechanism, so they ask me for information. They love the 5-year sales history. It’s the same with customers, who ask me how they’re doing, because they’re not sure. I can quickly email them some very helpful reports. It proves we are a true business partner,” Craig says.