Case Study: Bowerman Marketing Group

“dynaMACS takes reporting capabilities to new levels.”

Judy Tingley, Office Manager
Jane Janosik, Customer Service
Bowerman Marketing Group

Client Challenge

In 2004, Bowerman Marketing Group learned that the sales agency software they had been using was discontinued. The software had been sufficient and provided the agency with good information about sales and commissions. When seeking new software, Office Manager Judy Tingley visited dynaMACS at a trade show. She quickly realized that dynaMACS provided everything that their old software did and much more.

dynaMACS Solution

“I was pleased with the reporting capabilities. The number of choices to sort sales and commission information was greatly enhanced,” she says. “dynaMACS provides the flexibility in reporting that we need. Our sales force benefits from territorial reports by salesman. The specific agency reports provide valuable overall information by manufacturers and customers. It enables us to view where the most activity is, where we need to improve our efforts and to cover our territory more effectively and efficiently”.

Jane Janosik, primary user of dynaMACS, provides the owner with weekly and monthly reports. She notes, “The software helps us run the business.”Janosik likes the monthly and year-to-year comparison data and uses this to assess reports from the manufacturers.

Tingley recalls the process of transferring data from the old software to dynaMACS. “dynaMACS customer service helped us every step of the way and nothing was lost in the process.”

Now, years later, dynaMACS is there whenever the agency needs assistance. “We always get a timely response and the representatives are very helpful and patient. They answer our questions, resolve our issues and continue to make improvements to the software.